Video: Knowing what you want from Big Data
Too few organizations systematically develop and test the business case for implementing a large-scale data transformation. more
Latest insights
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Applying advanced analytics in consumer companies
Big data and advanced analytics are already helping CPG companies make better and faster decisions in their day-to-day business.
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Under the retail microscope: Seeing your customers for the first time
New advanced analytics techniques allow companies to understand customer value in a completely different way.
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Infographic: Five digital trends shaking up Europe
Europe’s second digital “big bang” is creating profound changes that companies need to adapt to if they want to grow.
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Case: advanced analytics disproves common wisdom
Alex Hoffman, senior director EMEA consumer for PayPal, describes how analytics helped leadership see how a previously disregarded channel for customer acquisition was actually a major channel. By using technology to generate insights that you then act on can help a company be agile and adapt more easily to change.In their words
Read the full article“Analytics that can tell us exactly which conversations directly led to desired outcomes, such as customer acquisition and creation of long-term repeat business, is the goal here.”
Dachis Group
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Dan Zarrella: Why All Marketers Should Embrace Data
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