Latest insights
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Fighting a PR fire in China with social media
Managing a crisis in China’s complex social media environment requires a tailored ready-react-recover strategy.
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Demystifying social media
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways.
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Rachel Sterne: Using data, digital, and social in the city that never sleeps
New York City’s Chief Digital Officer discusses how to harness digital to build a responsive and relevant city government
Featured quote
Read the full interview“The socially networked world demands new ways to communicate the brand message. The interface isthe brand. ”
Co-founder and chairman, AKQA
Events & conferences
Value in an evolving multichannel world
Josh Leibowitz and Aaron Rettaliata jointly spoke at the National Retail Foundation annual convention about steps retailers can take to improve value perception and pricing execution in a multichannel world. more
Must reads
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How the Professor Who Fooled Wikipedia Got Caught by Reddit
The AtlanticIn a time when brands are striving for ever greater authenticity, here's an interesting piece about the role of communities as the "trust police" and the flaws in the system.
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Facebook’s Prospects May Rest on Trove of Data
The New York TimesThere's gold in them there data - a rallying cry for many a company these days. Interesting piece looks at the challenges of the big data promise.
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Turning the B2B Online Management Journal into an Interactive Client Development Tool
The bloom Group“Open dialogue” is the publishing route by which an audience can become much more interested in the firm’s services.
