In their words
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“Analytics that can tell us exactly which conversations directly led to desired outcomes, such as customer acquisition and creation of long-term repeat business, is the goal here.”
Ninety percent of people use multiple screens sequentially, according to recent Google research.
Forbes CMO Network
Companies are starting to see the value of emphasizing voice-based metrics, vs. purely financial metrics.
With new digital tools marketers can reach the likeliest customers when they are most in the mood to buy.