Presentation: Customer journey analytics and big data
Mastering customer journeys—the set of interactions a customer has with a brand to complete a task—can help companies turn excellent customer experience into above-market growth. more
Latest insights
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Video: Three ways to improve marketing return on investment
Optimizing marketing return on investment requires a clear understanding of what you want to measure – what does each element of the marketing mix bring to the bottom line?
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Video: Managing B2B sales performance
McKinsey director Maryanne Hancock details how companies can maintain effective accountability of sales reps and manage performance across markets.
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Presentation: The cloud, technology, and innovation
Companies need to think about “cloud” technology as a source of innovation and disruptive business models.
Video
Four actions to get the most out of social channels
McKinsey partner, Roxane Divol, describes the four actions companies can take to make the most effective use of social media: monitoring, responding, amplifying, and leading.In their words
Read the full article“Analytics that can tell us exactly which conversations directly led to desired outcomes, such as customer acquisition and creation of long-term repeat business, is the goal here.”
Dachis Group
Must reads
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Marketers Are Not Publishing Enough Content
HBR Blog NetworkSocial media influencer Gary Vaynerchuk is tripling down on content – by focusing on quality AND quantity?
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Big Data Marketing Is All About The Questions
ForbesBy asking simple questions, you can use Big Data to better reach your customers and get them to act.
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To Keep Users Happy, Loyalty Programs Must Walk a Fine Line
eMarketerBrands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives.
