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Video: Knowing what you want from Big Data

Video: Knowing what you want from Big Data

Too few organizations systematically develop and test the business case for implementing a large-scale data transformation. more

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Case: advanced analytics disproves common wisdom

Alex Hoffman, senior director EMEA consumer for PayPal, describes how analytics helped leadership see how a previously disregarded channel for customer acquisition was actually a major channel. By using technology to generate insights that you then act on can help a company be agile and adapt more easily to change.

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