Video: Digital excellence in retail means getting it right everywhere
Just start, step by step, improving each element of the entire retail value chain through the depth of data now available. more
Latest insights
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Video: Knowing what you want from Big Data
Too few organizations systematically develop and test the business case for implementing a large-scale data transformation.
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Applying advanced analytics in consumer companies
Big data and advanced analytics are already helping CPG companies make better and faster decisions in their day-to-day business.
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article
Under the retail microscope: Seeing your customers for the first time
New advanced analytics techniques allow companies to understand customer value in a completely different way.
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Case: advanced analytics disproves common wisdom
Alex Hoffman, senior director EMEA consumer for PayPal, describes how analytics helped leadership see how a previously disregarded channel for customer acquisition was actually a major channel. By using technology to generate insights that you then act on can help a company be agile and adapt more easily to change.In their words
Read the full article“Analytics that can tell us exactly which conversations directly led to desired outcomes, such as customer acquisition and creation of long-term repeat business, is the goal here.”
Dachis Group
Must reads
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The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior
Google/Ipsos/Sterling, 2012Ninety percent of people use multiple screens sequentially, according to recent Google research.
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Measuring Social Media ROI: Companies Emphasize Voice Metrics
Forbes CMO NetworkCompanies are starting to see the value of emphasizing voice-based metrics, vs. purely financial metrics.
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Less guff, more puff: Thanks to new digital tools, marketing is no longer voodoo
The EconomistWith new digital tools marketers can reach the likeliest customers when they are most in the mood to buy.
