Mastering customer journeys—the set of interactions a customer has with a brand to complete a task—can help companies turn excellent customer experience into above-market growth. more
In their words
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“Analytics that can tell us exactly which conversations directly led to desired outcomes, such as customer acquisition and creation of long-term repeat business, is the goal here.”
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Social media influencer Gary Vaynerchuk is tripling down on content – by focusing on quality AND quantity?
By asking simple questions, you can use Big Data to better reach your customers and get them to act.
Brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives.