Big Data: Stand and deliver in 2013
The “weight of responsibility” will shift from the data to the organization so that it can be agile and responsive enough to make those minute-by-minute adjustments and decisions.
- January 2013
- Matt Ariker
2013 will be year Big Data shifts from a strategic conversation about what it is to how big data is used to improve a variety of performance metrics both in consumer facing organizations and industrial applications. The big break through here will be the mainstreaming of machine-to-machine smart systems. The ability of Big Data to accelerate profitability and revenue growth will move from theoretical to proven as companies build up a stable of success cases and best practices. The executive focus will shift permanently away from the Three Vs (volume, velocity and variety) of what Big Data is to acting on the opportunities provided by the new Data Trinity – transaction, text, and video. Turning those data sources into insights and revenue will become major engines for growth.
We’ll also see better upstream capabilities and systems in place to not only better capture and control the ebb and flow of myriad big data streams but also segment this information at incredibly granular levels in real time. That means that the “weight of responsibility” will shift from the data to the organization so that it can be agile and responsive enough to make those minute-by-minute adjustments that will improve customer experience and company profitability.
It is an exciting time as Big Data starts to really deliver on its promise and takes its rightful place as an engine of growth.
Next outlook for 2013: Going mobile brings old ideas to life, in new ways
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