Going mobile brings old ideas to life, in new ways
Mobile in the home, for video, and entertainment is going to create many new opportunities for a broad array of players.
- January 2013
- Ewan Duncan
Authors
To quote Yogi Berra, it’s deja vu all over again when it comes to mobile in 2013. Mobile will be the tool of choice that brings to life some old technology ideas:
Smart home: 70 percent of tablet and smartphone usage is in the home. Mobile devices are the new personal computers being used in new places (living rooms, kitchens, bathrooms) and in new ways (controllers, cameras, intercoms etc.). The smart home will finally become mainstream in 2013 but in a very different way than the integrated systems of old, with opportunities for multiple players.
Personal entertainment: Over the last 5 years, voice has gone from over 60 percent of mobile phone usage to just over 20 percent. Watching, listening, playing, browsing, messaging make up most of the rest. Mobile devices are the new personal entertainment devices. They’re used in new places with different content forms (short-form video, touch gaming, infinite audio libraries), which means in 2013 companies will need to greatly increase their mobile content publishing capabilities across categories.
Videophones: As mobile devices proliferate, so do high quality cameras. Usage of video chat is 2x higher in those below 25 yrs. old than above and rising rapidly. This is the new form of communication and 2013 finally brings video phones into prevalence. We see their uses for multiple sectors exploding: insurance claims; in-home technical help; education/tutoring, among others.
Next outlook for 2013: Online vs offline shopping boundaries disappear for the consumer
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