Outlook 2013
What to expect in 2013.
- January 2013
McKinsey experts provide insights across a series of critical topics about what corporate leaders from marketing to sales need to think about in 2013. You can download the entire collection here, or read the pieces individually below.
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“Operations” becomes a key word in marketers vocabulary
Putting the right capabilities in place will not only help brands develop the right interaction strategies; it will give them a broader range of options that they can execute.
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How to win in 2013? Customer experience
Companies that deliver a great customer experience will convert sales at a much higher rate.
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To win the retail battle, think small in 2013
It’s time to get really granular to find growth.
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Big Data: Stand and deliver in 2013
The “weight of responsibility” will shift from the data to the organization so that it can be agile and responsive enough to make those minute-by-minute adjustments and decisions.
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Going mobile brings old ideas to life, in new ways
Mobile in the home, for video, and entertainment is going to create many new opportunities for a broad array of players.
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Online vs offline shopping boundaries disappear for the consumer
Brands will shift significant spend to promotions and other mobile communications to reach their customers.
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CMO owns the growth agenda
While experimentation remains critical for innovating and spotting opportunities, 2013 will be about delivering and demonstrating value for CMOs.
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