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Presentation: Strategic reputation management in a digital world

STANFORD - McKinsey’s Betsy Holden explains how companies should actively manage their social media to bolster their reputation.

  • December 2012

Presentation from the Chief Marketing & Sales Officer Forum event in Stanford, 2012

Strategic reputation management in a digital world from McKinsey Chief Marketing & Sales Officer Forum

Topics: brand, leadership, organization, social media, strategy | see all topics

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