The Marketing Organization Of The Future
With radical forces reshaping the nature of marketing, it is up to organizations to adapt.
- December 2012
- By Brett Grehan
Social media and digital developments are reshaping the nature of marketing. Under pressure to expand their digital, social and mobile capabilities, marketing organizations are re-discovering their roles in this ever-shifting landscape. We are already seeing companies actively rethink and redesign their marketing organizations to better address these new opportunities.
Read this collection of published pieces on these topics (pdf – 3,900kb)
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