Loading
Chief Marketing & Sales Officer Forum | McKinsey

Chief Marketing & Sales Officer Forum

  • Home
  • Customer Decision Journey
  • Multichannel Delivery
  • Organizing for Growth
  • Multichannel Delivery | Topics: marketing, sales, social media | see all topics

Presentation: Transform the way you market at social scale

STANFORD - Salesforce.com's Hilarie Koplow-McAdams, President, Commercial/SMB Business Unit, and Michael Lazerow, Chief Marketing Officer, look at how companies are not just adapting to the social revolution but also thriving.

  • December 2012

Presentation from the Chief Marketing & Sales Officer Forum event in Stanford, 2012

Transform The Way You Market at Social Scale from McKinsey Chief Marketing & Sales Officer Forum

Topics: marketing, sales, social media | see all topics

Submit a comment

Please submit a comment.

Comments chosen to be published may be edited for length and clarity and will appear along with your name and details, but not your e-mail address. We will use your e-mail address only to send you a confirmation copy of your comments and to notify you if we publish them online. We value your feedback and will consider it carefully. Nonetheless, we receive so many comments that we cannot acknowledge all of them.

Previous

‘Big data’ transforms our lives and lifestyles

Next

Presentation: Strategic reputation management in a digital world

Stay in touch

  • Sign up for newsletters
  • Follow us
  • Watch videos
  • View presentations
  • Subscribe with RSS
  • Contact us

Related Content

More from our events

The marketing organization of the future

Additional insights

Customer Decision Journey
insights-cdj-analytics
Customer journey analytics and Big Data
Organizing for Growth
insights-tas-3lessons
Video: Three lessons of successful digital marketing
  • Home
  • Customer Decision Journey
  • Multichannel Delivery
  • Organizing for Growth
  • Topics
  • Privacy Policy
  • Terms & Conditions
© 1996-2013 McKinsey & Company