Customer journey analytics and Big Data
McKinsey partner, Dorian Stone, and Clickfox CEO, Marco Pacelli, spoke at Fiserv Forum 2013 about the value of Big Data in understanding the customer journeys that matter. more
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The coming era of ‘on-demand’ marketing
Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare.
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Video: Building an organization around the customer
BARCELONA – Alceo Rapagna, chief digital officer of RCS MediaGroup, describes how his organization is incorporating the consumer decision journey into the way it makes decisions.
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Follow the customer decision journey if you want B2B sales to grow
B2B organizations must focus on the people and moments that matter so that marketing spend turns into real sales.
Increase in purchasing with a mobile phone in France
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articleWord of mouth: Social networking and online sales success in Brazil
Social networking is the number-one online activity among Brazilian iConsumers. more
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articleAdvertising in 2020: The demand for marketing on-demand
Advertising will evolve in many ways that no one can predict. But the trend towards “on-demand” marketing is already clear and is placing new demands on marketers’ leadership and skills. more
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articleVideo: The consumer decision journey explained
The dynamic of somebody shopping is just different than the way it has been understood by traditional marketing models. more
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articleUpward mobility: China’s premium car market
China’s boom in affluent consumers is translating into massive growth in luxury goods. more
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articleYes, you can get satisfaction: Lessons from the Customer Experience survey
Widgets, bytes or wheels: Whatever the industry, businesses need satisfied customers. more
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articleHigh influence: China’s social media boom
Social media has a greater influence on purchasing decisions for Chinese consumers than in any other country. more
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articleBrazil’s e-psyche: Grasping trends in an elusive market
With the world’s sixth-largest economy, Brazil is site of a digital boom. Companies need to sharpen their online focus. more
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articleAltering the approach: Mobile operators and online consumers
Mobile network operators now have an excellent opportunity to draw on an expanding segment of online buyers as a source of growth and savings. more
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articleDigital youth: A glimpse into future market evolution
While many commentators note the swift uptake of all things digital by younger consumers, there are distinct and surprising differences in device usage and content consumption. more
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articleNew news: Content providers and mobile media consumption
The hottest news story today is the media’s own struggle to reinvent itself online. more
