Video: Three ways to improve marketing return on investment
Optimizing marketing return on investment requires a clear understanding of what you want to measure – what does each element of the marketing mix bring to the bottom line? more
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Video: Marketing at “clickspeed”
The ability to change elements of marketing rapidly, such as life cycles and pricing, has dramatically altered the retail marketing landscape.
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Video: Digital excellence in retail means getting it right everywhere
Just start, step by step, improving each element of the entire retail value chain through the depth of data now available.
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Video: Three lessons of successful digital marketing
Robert Tas, managing director and head of digital marketing at JP Morgan Chase, describes what the keys to success are.
In their words
Read the full article“When we did research to develop our digital roadmap, we discovered all sorts of pockets of innovation throughout city government.”
NYC's Chief Digital Officer
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videoVideo: The hurdles to effective retail marketing
Multiple data touchpoints and interactions challenge today’s CMOs, especially those that succeeded through a judgmental approach. more
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articleMarketing learns to speak the C-suite’s language
Jonathan Gordon, a McKinsey partner, talks about the future of marketing with Brian Solis, principal analyst at Altimeter Group. more
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articleFour ways to market like a startup
Large companies need to get comfortable with moving fast, making mistakes, and adapting in real-time – just like a startup. more
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articleThe case for crafting a Big Data plan
By assembling the building blocks of data, analytical models, tools, and people, companies can formulate an integrated big data plan. more
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articleSolving the CEO Social Media Riddle
Social media needs to be an integral part of a broader strategy to build consumer trust, a critical issue for corporations and executives today. more
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articleThe big change: Building Big Data and social DNA
Dion Hinchcliffe, Chief Strategy Officer for the Dachis Group, argues that companies that want to make the most of Big Data and social media have to make significant — and sometimes painful — changes. more
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articleCore marketing capabilities for the road ahead
Insurers will need to develop a far more sophisticated view of the segments of insurance shoppers. more
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articleEngaging boards on the future of marketing
At many companies, the whole organization is becoming more responsible for customer engagement. A few are extending this thinking to the boardroom. more
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videoVideo: The value of big data and advanced analytics
Advanced analytics helped increase demand generation at lower cost, explains Matt Jauchius, CMO of insurance company Nationwide. more
