http://cmsoforum.mckinsey.com Chief Marketing & Sales Officer Forum Thu, 23 May 2013 10:43:12 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://cmsoforum.mckinsey.com/article/applying-advanced-analytics-in-consumer-companies http://cmsoforum.mckinsey.com/article/applying-advanced-analytics-in-consumer-companies#comments Wed, 22 May 2013 14:57:21 +0000 Peter Breuer http://cmsoforum.mckinsey.com/?p=6840 http://cmsoforum.mckinsey.com/article/applying-advanced-analytics-in-consumer-companies/feed 0 http://cmsoforum.mckinsey.com/article/under-the-retail-microscope-seeing-your-customers-for-the-first-time http://cmsoforum.mckinsey.com/article/under-the-retail-microscope-seeing-your-customers-for-the-first-time#comments Tue, 21 May 2013 10:14:51 +0000 Jesko Perrey http://cmsoforum.mckinsey.com/?p=6753 http://cmsoforum.mckinsey.com/article/under-the-retail-microscope-seeing-your-customers-for-the-first-time/feed 0 http://cmsoforum.mckinsey.com/article/how-maersk-line-made-a-splash-in-social-media http://cmsoforum.mckinsey.com/article/how-maersk-line-made-a-splash-in-social-media#comments Mon, 13 May 2013 13:20:58 +0000 John-Michael Maas http://cmsoforum.mckinsey.com/?p=6652 http://cmsoforum.mckinsey.com/article/how-maersk-line-made-a-splash-in-social-media/feed 0 http://cmsoforum.mckinsey.com/article/customer-journey-analytics-and-big-data http://cmsoforum.mckinsey.com/article/customer-journey-analytics-and-big-data#comments Mon, 06 May 2013 11:27:07 +0000 John-Michael Maas http://cmsoforum.mckinsey.com/?p=6559 http://cmsoforum.mckinsey.com/article/customer-journey-analytics-and-big-data/feed 0 http://cmsoforum.mckinsey.com/article/beyond-the-hype-capturing-value-from-big-data-and-advanced-analytics http://cmsoforum.mckinsey.com/article/beyond-the-hype-capturing-value-from-big-data-and-advanced-analytics#comments Thu, 02 May 2013 11:13:30 +0000 Peter Breuer http://cmsoforum.mckinsey.com/?p=6447 http://cmsoforum.mckinsey.com/article/beyond-the-hype-capturing-value-from-big-data-and-advanced-analytics/feed 0 http://cmsoforum.mckinsey.com/article/the-coming-era-of-on-demand-marketing http://cmsoforum.mckinsey.com/article/the-coming-era-of-on-demand-marketing#comments Tue, 30 Apr 2013 12:15:52 +0000 Peter Dahlström http://cmsoforum.mckinsey.com/?p=6525 http://cmsoforum.mckinsey.com/article/the-coming-era-of-on-demand-marketing/feed 0 http://cmsoforum.mckinsey.com/article/follow-the-customer-decision-journey-if-you-want-b2b-sales-to-grow http://cmsoforum.mckinsey.com/article/follow-the-customer-decision-journey-if-you-want-b2b-sales-to-grow#comments Thu, 25 Apr 2013 12:14:34 +0000 John-Michael Maas http://cmsoforum.mckinsey.com/?p=6470 http://cmsoforum.mckinsey.com/article/follow-the-customer-decision-journey-if-you-want-b2b-sales-to-grow/feed 0 http://cmsoforum.mckinsey.com/article/fashion-sense-leading-apparel-companies-are-looking-to-cities-for-growth http://cmsoforum.mckinsey.com/article/fashion-sense-leading-apparel-companies-are-looking-to-cities-for-growth#comments Wed, 24 Apr 2013 12:36:13 +0000 John-Michael Maas http://cmsoforum.mckinsey.com/?p=6433 http://cmsoforum.mckinsey.com/article/fashion-sense-leading-apparel-companies-are-looking-to-cities-for-growth/feed 1 http://cmsoforum.mckinsey.com/article/the-social-enterprise http://cmsoforum.mckinsey.com/article/the-social-enterprise#comments Fri, 19 Apr 2013 21:10:27 +0000 Lareina Yee http://cmsoforum.mckinsey.com/?p=6370 http://cmsoforum.mckinsey.com/article/the-social-enterprise/feed 0 http://cmsoforum.mckinsey.com/article/using-big-data-to-optimize-digital-marketing http://cmsoforum.mckinsey.com/article/using-big-data-to-optimize-digital-marketing#comments Wed, 17 Apr 2013 12:04:02 +0000 Eric Hazan http://cmsoforum.mckinsey.com/?p=6281 http://cmsoforum.mckinsey.com/article/using-big-data-to-optimize-digital-marketing/feed 0