Chief Marketing & Sales Officer Forum

Presentation: Fashion growth city by city

Some 80 percent of top growth cities for total apparel sales by 2025 will be in emerging markets. Together, these cities will enlarge world apparel markets by an additional $100 billion. more

Fashion sense: Leading apparel companies are looking to cities for growth

The global economy is experiencing an unprecedented shift in shopping power toward emerging-market cities. more

Presentation: Building your own growth compass: Navigating growth across markets effectively

Are you thinking at a city level? more

Upward mobility: China’s premium car market

China’s boom in affluent consumers is translating into massive growth in luxury goods. more

High influence: China’s social media boom

Social media has a greater influence on purchasing decisions for Chinese consumers than in any other country. more

Go beyond the usual suspects to find growth in emerging markets

Multinationals who want to identify the most promising growth opportunities need to go much broader and deeper. more

Making sense of e-detailing in Japan’s pharmaceutical sector

After much trial and error, pharmaceutical companies might be on the cusp of a promising new electronic sales strategy – and Japan is leading the way. more

Video: Social media habits by geography

Despite broad commonalities, there is significant variance in habits by geography. more

Spoiled for choice how Asia’s bank consumers are changing channels

Asian banking consumers are changing the way they do their business. Here's how banks can adapt. more

The new Japanese consumer

The attitudes and behavior of Japanese consumers are shifting dramatically, presenting opportunities and challenges for companies in the world’s second-largest retail market. more

Riding Asia’s digital tiger

Asia is the world's hottest area of Internet growth, but the dynamics on the ground vary widely by nation. more

Japan’s globalization imperative

For all the international success of Japan’s big, well-known companies, many still lag behind their global rivals in the most important markets. Why are General Motors and Volkswagen more successful in China… more