-
Retail Marketing and Branding: Did you know?
Success in retail today requires business leaders to get the balance between science, art, and craft just right. more
-
articleDriving the top line with technology: An interview with the CIO of Coca-Cola
Ed Steinike is reshaping his CIO role as The Coca-Cola Company accelerates its use of technology innovations in operations, marketing, and sales. more
-
articleBrazil’s e-psyche: Grasping trends in an elusive market
With the world’s sixth-largest economy, Brazil is site of a digital boom. Companies need to sharpen their online focus. more
-
articleAltering the approach: Mobile operators and online consumers
Mobile network operators now have an excellent opportunity to draw on an expanding segment of online buyers as a source of growth and savings. more
-
articleProfit paradox: Growing value and shrinking margins for mobile
Consumer communication patterns are evolving rapidly, driven by new devices and Internet heavyweights increasingly moving into the mobile arena. more
-
articlePurchase portal: The Internet as the shopper’s tool
Companies can address new online buyer segments to tap a strategic source of growth and savings more
-
slideshowPresentation: Digital luxury customer experience
While a number of leading brands have embraced digital, most companies still have not made digital a core part of their growth strategy. more
-
articleGetting into your customers’ heads: An interview with the COO of Electronic Arts Labels
The success of Electronic Arts once hinged on managing relationships with retailers. Today, EA is learning how to use technology to get closer to its customers—the gamers themselves. more
-
slideshowPresentation: Five trends in consumer behavior
As consumers rush to digital, retailers need to focus on five areas where they can find growth. more
-
article
Retail Marketing and Branding: A definitive guide to maximizing ROI
Success in retail today requires business leaders to get the balance between science, art, and craft just right. more
-
articleRetail 4.0: The future of retail grocery in a digital world
Grocery store consumers are defining the trends that will shape this new generation of sales growth. In response, stores are changing how they do business. more
-
articleDigital luxury experience 2012: From customer experience to impact
Many executives have underestimated the extent to which digital channels will drive growth in the luxury goods market in the next five year. more
-
articleBig Data & Advanced Analytics: Success stories from the front lines
Companies that incorporate data into their operations show productivity rates much higher than those of their peers. more
-
articleMobile Has Created The Veruca Salt Doctrine: I Want It, And I Want It Now
Mobile has delivered ubiquitous connectivity, and customers now expect meaningful information, service, and content from brands. more
-
articleMaking sense of e-detailing in Japan’s pharmaceutical sector
After much trial and error, pharmaceutical companies might be on the cusp of a promising new electronic sales strategy – and Japan is leading the way. more
-
articleEight trends shaping digital marketing in the auto industry
Marketers need to shift digital marketing into overdrive to enable a new, highly effective, targeted, and “real-time” approach to customers. more
-
articleAnatomy of a Consumer Decision Journey
Different consumers take different journeys to purchase. more
-
article3 phases of Consumer Decision Journey in action
Brands in the initial consideration set can be up to three times more likely to be purchased eventually than brands that aren’t in it. more
-
articleInfographic: Anatomy of a Smartphone Purchase
85 people from around the world track the process of buying a smart phone. Here's what the journey looked like. more
-
articleGlobal digital diaries: Buying a smartphone
We followed almost 100 consumers from eight markets (Brazil, Britain, China, France, Germany, Hong Kong, Japan and the US) as they went about buying a smart phone. more
-
articleAmazon’s Secret Sauce
Fanatical attention to customer needs and smart tech investments underpin e-commerce excellence and customer loyalty. more
-
articleSteal that idea: 5 Smart ways presidential candidates mine Big Data
CMOs would do well to learn a thing or 5 from the campaigns about connecting the right message with the right people. more
-
-
articleHow to reach today’s “channel-surfing” customers
What does it really mean to be a multichannel retailer today? Companies need to focus on the details. more
-
articleThe future of brick & mortar retail in the digital era
The rapid change in shopping behavior is creating massive strains on brick & mortar retailers, who need to not just adapt but get ahead. more
-
articleGet in touch with customer touch points
Customers are demanding very different kinds of relationships with companies. Here are some ways to jump-start customer engagement across your organization. more
-
slideshowPresentation: Badges & Benefits: Is your loyalty program delivering value?
Businesses are not keeping up with the digital innovations in loyalty. more
-
articleSeven strategies to beat the retail apocalypse
Retailers need to understand and exploit their multichannel advantages if they want to survive in a digital world. more
-
articleSix strategies to win the mobile consumer showdown
Retailers need to focus on a specifically mobile strategy to win this new breed of customer more
-
article
Make a mobile offer your customers can’t refuse
Marketers need to integrate digital offers into their multichannel strategy if they want to maintain their relationships with their customers. more
-
videoVideo: The metrics that matter
Companies need to focus on those metrics that reflect value. more
-
videoVideo: Market your products and messages to customer “archetypes”
A good marketing campaign will zero in on and market what the customers “see themselves as.” more
-
article
How retailers can win the mobile shopper turf war
Retailers need to focus on the right mobile tactics to reach the anywhere anytime consumer and combat "showrooming". more
-
videoVideo: Four steps to build a social brand
Empowering both employees and customers can make for a social and affable brand. more
-
videoVideo: Digital challenges for B2B and B2C companies
All companies need to re-evaluate their digital strategy to adapt to new customer behaviors. more
