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articleUnder the retail microscope: Seeing your customers for the first time
New advanced analytics techniques allow companies to understand customer value in a completely different way. more
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Infographic: Five digital trends shaking up Europe
Europe’s second digital “big bang” is creating profound changes that companies need to adapt to if they want to grow. more
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videoVideo: The hurdles to effective retail marketing
Multiple data touchpoints and interactions challenge today’s CMOs, especially those that succeeded through a judgmental approach. more
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videoVideo: Making data analytics work: Building a data-driven organization
Getting the most out of Big Data requires organizational design, people and processes. more
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articleCustomer journey analytics and Big Data
McKinsey partner, Dorian Stone, and Clickfox CEO, Marco Pacelli, spoke at Fiserv Forum 2013 about the value of Big Data in understanding the customer journeys that matter. more
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articleBeyond the hype: Capturing value from Big Data and advanced analytics
Consumer-facing companies must be able to gather and manage the right data, turn it into insights, and translate those insights into effective frontline action. more
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videoVideo: Modern marketing: Science, art, craft
What makes companies stand out in a changing landscape is how well data, creative, and execution come together. more
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videoVideo: Three critical capabilities marketing needs
Retailers need data, process agility, and innovation. more
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articleUsing “Big Data” to optimize digital marketing
Companies have not yet reaped all the digital marketing benefits of “Big Data” and advanced analytics. more
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articleMarketing learns to speak the C-suite’s language
Jonathan Gordon, a McKinsey partner, talks about the future of marketing with Brian Solis, principal analyst at Altimeter Group. more
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articleNo need to wait for Big Data’s “promised land”
Start creating action plans for producing hundreds of models that generate revenue quickly. more
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articleCrunch time: Using Big Data to boost telco marketing capabilities
Breakthroughs in data storage and crunching power can transform the mountains of telco subscriber data into a marketing gold mine. more
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articleThe case for crafting a Big Data plan
By assembling the building blocks of data, analytical models, tools, and people, companies can formulate an integrated big data plan. more
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videoVideo: The art of the possible: Turning Big Data into retail growth
Retail executives, not technologists, need to set the Big Data agenda. more
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articleThe big change: Building Big Data and social DNA
Dion Hinchcliffe, Chief Strategy Officer for the Dachis Group, argues that companies that want to make the most of Big Data and social media have to make significant — and sometimes painful — changes. more
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videoVideo: Retail’s future: Go small to grow big
Retailers can find growth by getting much more granular to find opportunities for growth. more
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articleName your price: The power of Big Data and analytics
A new generation of pricing and revenue management practices can lead to meaningful results quickly. more
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videoVideo: Where to find value in Big Data
BARCELONA – Shashi Upadhyay, CEO of Lattice Engines, describes how to understand the value that Big Data can deliver. more
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slideshowPresentation: Five trends in consumer behavior
As consumers rush to digital, retailers need to focus on five areas where they can find growth. more
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articleFor Big Data to work, you need intuition
David Edelman spoke recently at ADSCON about data science in advertising, focusing on how companies should use data to get a broader - and more accurate - picture of their customers. more
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articleBig Data: Stand and deliver in 2013
The “weight of responsibility” will shift from the data to the organization so that it can be agile and responsive enough to make those minute-by-minute adjustments and decisions. more
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articleMarketing & IT in the Age of Big Data
At the NCDM conference, McKinsey’s Tim McGuire discussed how companies need to find talent that understands both marketing and technology. more
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articleRetail 4.0: The future of retail grocery in a digital world
Grocery store consumers are defining the trends that will shape this new generation of sales growth. In response, stores are changing how they do business. more
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articleBig Data & Advanced Analytics: Success stories from the front lines
Companies that incorporate data into their operations show productivity rates much higher than those of their peers. more
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videoVideo: 3 ways to optimize digital sales
Sales leaders need to create a customer experience that leads the buyer through the purchase process and beyond. more
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videoVideo: The key to Big Data is keeping it simple
Reducing the complexity of big data to simple guidelines can help sales leaders drive growth. more
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articleKnow your customers wherever they are
Retailers often don’t know that a customer who hits many touchpoints is the same person. They should. more
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videoVideo: The sales science behind Big Data
For sales leaders who can figure it out, Big Data can drive massive growth. more
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videoVideo: How companies use Big Data to drive growth
To take advantage of Big Data, companies have to put big data at the heart of their sales organization – from recruiting talent to processes. more
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articlePutting big data and advanced analytics to work
Companies must focus on the big decisions where better data and models will improve marketing return on investment (MROI) more
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articleSimplify Big Data – or it’ll be useless for sales
3 lessons to make Big Data help sales reps rather than making their lives harder more
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articleWhat you need to make Big Data work: The pencil
Building out Big Data capabilities too often becomes the end goal itself. more
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articleSteal that idea: 5 Smart ways presidential candidates mine Big Data
CMOs would do well to learn a thing or 5 from the campaigns about connecting the right message with the right people. more
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videoVideo: Rebirth of the Salesman
The “old” sales person may no longer be relevant today, but sales leaders are critical in today’s digital and data-heavy environment. more
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articleMaking advanced analytics work for you
Fully exploiting data and analytics requires three mutually supportive capabilities. more
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videoVideo: Keep Big Data simple for the sales rep
For Big Data to be effective, the insights have to be simple. more
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slideshowPresentation: Big data and micromarkets
Big data analysis can help businesses take the next step into new, untapped markets. more
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videoVideo: Data: Building sales talent for data analytics
Analytics has to be a core capability of sales teams. more
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slideshowPresentation: Sales Growth – Five proven strategies from the world’s sales leaders
Sales Growth reveals the strategies and models of over 100 reputable sales leaders. more
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articleSelling into micromarkets
Micromarket strategy has emerged as the most potent new application of big-data analytics in B2B sales. more
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slideshowPresentation: Understanding shifts in consumer behavior
The consumer move to digital has unleashed a treasure trove of data for companies that know how to use it. more
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videoVideo: Sales leaders find business growth in trends
Successful sales leaders can consistently spot and profit from long-term trends makes. more
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slideshowPresentation: Driving growth in B2B through digital
B2B customers are moving to digital in overwhelming numbers; companies need to keep up. more
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articleInfographic: Are you ready for the digital revolution?
Understand your customers, harness big data, master multichannel delivery, and transform your organization. see infographic on pinterest
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videoVideo: Data: The real promise of social/local/mobile
Companies need to track their social/local/mobile efforts for the data that can help them better understand their customers. more
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articleSales Growth: Five Proven Strategies from the World’s Sales Leaders
Our book focuses on what’s on every leader’s agenda in today's turbulent business climate: growth. more
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Decision journeys, ROI and big data: What keeps CMOs up at night
David Court presented at Advertising Week on current consumer climate and how marketing plans need to employ “big data.” more
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videoVideo: Trends in customer behavior
Organizations are evolving quickly to keep up with the power shift to customers. more
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videoVideo: CMO and IT
CMOs need to pay close attention to analytics, which means they need to work closely with CIOs. more
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articleGetting to “the price is right”
Companies can increase profit margins significantly if they can just get granular enough with their pricing more
