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videoVideo: The power of social: Let your customers tell the story
Social media’s power is in providing brand advocates with a way to amplify their comments. more
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videoVideo: The hurdles to effective retail marketing
Multiple data touchpoints and interactions challenge today’s CMOs, especially those that succeeded through a judgmental approach. more
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Retail Marketing and Branding: Did you know?
Success in retail today requires business leaders to get the balance between science, art, and craft just right. more
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videoVideo: Modern marketing: Science, art, craft
What makes companies stand out in a changing landscape is how well data, creative, and execution come together. more
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videoVideo: Four actions to get the most out of social channels
Social aspects of the consumer decision journey enable consumers to speak for themselves. more
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articleB2B Business branding
A deeper understanding of branding’s role in decision making is critical if B2B companies want their brands to drive value. more
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slideshowPresentation: Liquid and linked marketing
STANFORD – Wendy Clark, SVP, Integrated Marketing Communications and Capabilities for the Coca-Cola Company, explains how marketing requires a meaningful message that is share-worthy. more
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articleUnderstanding the African digital consumer
Urban Africans are increasingly sophisticated when it comes to the Internet, creating new opportunities for telecom companies to explore. more
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article
Retail Marketing and Branding: A definitive guide to maximizing ROI
Success in retail today requires business leaders to get the balance between science, art, and craft just right. more
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articlePresentation: Strategic reputation management in a digital world
STANFORD - McKinsey’s Betsy Holden explains how companies should actively manage their social media to bolster their reputation. more
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articleBuilding brands in emerging markets
Companies that get three things right are more likely to capture the loyalty of emerging-market consumers. more
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videoVideo: How Coca-Cola built trust
Consumers and “real people” are becoming the greatest advocates for brands more
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article, McKinsey Quarterly
Fighting a PR fire in China with social media
Managing a crisis in China’s complex social media environment requires a tailored ready-react-recover strategy. more
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videoVideo: The four simple rules of customer engagement
Building relationships with customers requires trust and listening. more
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videoVideo: Social can turn customers into advocates
Social media can turn loyal customers into helpful brand advocates. more
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videoVideo: Launching a car through social and digital
Social media provides great awareness for a fraction of the cost. more
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videoVideo: Finding authentic stories
Your employees can be your most effective, and trustworthy, brand advocates. more
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videoVideo: Digital and social are the world’s greatest enablers
Social media provides critical reach and an important mechanism for harnessing brand advocates more
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videoVideo: The metrics that matter
Companies need to focus on those metrics that reflect value. more
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videoVideo: Social media must be a part of everything you do
Companies need to create different and more flexible structures to build social into their organization. more
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articleBadges & benefits: You’re missing the loyalty points
In the digital age, the loyalty game is all about making emotional connections at scale. more
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articleBreak those old brand habits
The same old way of doing things won’t help you grow. Marketing and sales leaders need to take a hard look at how their brands are performing more
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videoVideo: Four steps to build a social brand
Empowering both employees and customers can make for a social and affable brand. more
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videoVideo: Trends in customer behavior
Organizations are evolving quickly to keep up with the power shift to customers. more
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videoVideo: How the role of brands has changed
Brands are becoming ambassadors as consumers lose trust in them. more
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videoVideo: The four characteristics of successful marketing campaigns
Great marketing campaigns are all about understanding your audience. more
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articleBranding in the digital age: You’re spending your money in all the wrong places
The internet has upended how consumers engage with brands. For marketers, the old way of doing business is unsustainable. more
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articleA new world for brand managers
CPG companies have created fragmented, overlapping structures that prevent brand and category managers—and the companies themselves—from achieving their full potential. more on the McKinsey Quarterly site
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article
Who’s your brand’s editor-in-chief?
If you're a retailer and you're not generating a non-stop flow of customized, interactive content, the writing's on the wall: Publish or perish. more
