-
articleFashion sense: Leading apparel companies are looking to cities for growth
The global economy is experiencing an unprecedented shift in shopping power toward emerging-market cities. more
-
articleWord of mouth: Social networking and online sales success in Brazil
Social networking is the number-one online activity among Brazilian iConsumers. more
-
slideshowPresentation: Building your own growth compass: Navigating growth across markets effectively
Are you thinking at a city level? more
-
articleBrazil’s e-psyche: Grasping trends in an elusive market
With the world’s sixth-largest economy, Brazil is site of a digital boom. Companies need to sharpen their online focus. more
-
articleAnatomy of a Consumer Decision Journey
Different consumers take different journeys to purchase. more
-
article3 phases of Consumer Decision Journey in action
Brands in the initial consideration set can be up to three times more likely to be purchased eventually than brands that aren’t in it. more
-
articleInfographic: Anatomy of a Smartphone Purchase
85 people from around the world track the process of buying a smart phone. Here's what the journey looked like. more
-
articleGlobal digital diaries: Buying a smartphone
We followed almost 100 consumers from eight markets (Brazil, Britain, China, France, Germany, Hong Kong, Japan and the US) as they went about buying a smart phone. more
-
article
Make it social with Brazil’s digital consumer
To satisfy Brazil’s digital consumers, companies must understand when and how to deliver a more engaging customer experience. more
