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articleAdvanced analytics for better decisions
Matthew Jauchius, CMO, Nationwide Insurance, discusses what it takes to build an organization that can use advanced analytics to make better decisions and deliver value. more
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articleCore marketing capabilities for the road ahead
Insurers will need to develop a far more sophisticated view of the segments of insurance shoppers. more
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articleBeyond price: Changing insurance shoppers
Insurers will need to develop a more sophisticated understanding of customer segments and shopping behaviors. more
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articleDon’t forget offline: Insurers need to be where their customers are
Direct distribution is the key to growth for carriers, but few have the capabilities – or the channel strategy – to do it well. more
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videoVideo: Winning over the customer
The new era of banking requires extensive training at the local branch level. more
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videoVideo: “Customer-centric” banking in four steps
Banks need to simplify their processes to connect with customers and drive topline growth more
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videoVideo: Bank profits in becoming customer-centric?
A customer-centric initiative can lead to top line growth and a reduced attrition rate. more
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article
Make a mobile offer your customers can’t refuse
Marketers need to integrate digital offers into their multichannel strategy if they want to maintain their relationships with their customers. more
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articleMobile money: Getting to scale in emerging markets
Financial services using mobile phones can fill a needed gap if providers can overcome initial hurdles. more
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articleSpoiled for choice how Asia’s bank consumers are changing channels
Asian banking consumers are changing the way they do their business. Here's how banks can adapt. more
