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articleAnatomy of a Consumer Decision Journey
Different consumers take different journeys to purchase. more
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article3 phases of Consumer Decision Journey in action
Brands in the initial consideration set can be up to three times more likely to be purchased eventually than brands that aren’t in it. more
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articleInfographic: Anatomy of a Smartphone Purchase
85 people from around the world track the process of buying a smart phone. Here's what the journey looked like. more
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articleGlobal digital diaries: Buying a smartphone
We followed almost 100 consumers from eight markets (Brazil, Britain, China, France, Germany, Hong Kong, Japan and the US) as they went about buying a smart phone. more
