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articleThe coming era of ‘on-demand’ marketing
Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. more
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videoVideo: Three critical capabilities marketing needs
Retailers need data, process agility, and innovation. more
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articleInvest in technology for innovation, not productivity
Will Forrest (@ayewill) and Kara Sprague, McKinsey partners, spoke recently at the Cloud Connect conference about the need for companies to focus on technology investments that innovate business models, not improve IT productivity. more
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articleDriving the top line with technology: An interview with the CIO of Coca-Cola
Ed Steinike is reshaping his CIO role as The Coca-Cola Company accelerates its use of technology innovations in operations, marketing, and sales. more
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articleAdvertising in 2020: The demand for marketing on-demand
Advertising will evolve in many ways that no one can predict. But the trend towards “on-demand” marketing is already clear and is placing new demands on marketers’ leadership and skills. more
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articleFour ways to market like a startup
Large companies need to get comfortable with moving fast, making mistakes, and adapting in real-time – just like a startup. more
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videoVideo: Advanced analytics and the future of retail
BARCELONA – Alex Hoffman, Senior Director EMEA Consumer for PayPal, speaks about the changes sweeping through retail. more
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articleHoliday shopping trends: Making a list and checking-in twice
With the holiday season underway, retailers are experimenting with new ways to capture the imagination and attention of consumers. more
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articleHow ‘social intelligence’ can guide decisions
By offering decision makers rich real-time data, social media is giving some companies fresh strategic insight. more
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articleFive new responsibilities for marketing
As touch points with customers grow, so too does the list of marketing's responsibilities more
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slideshowPresentation: Badges & Benefits: Is your loyalty program delivering value?
Businesses are not keeping up with the digital innovations in loyalty. more
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videoVideo: Bank profits in becoming customer-centric?
A customer-centric initiative can lead to top line growth and a reduced attrition rate. more
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How retailers can win the mobile shopper turf war
Retailers need to focus on the right mobile tactics to reach the anywhere anytime consumer and combat "showrooming". more
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articleBadges & benefits: You’re missing the loyalty points
In the digital age, the loyalty game is all about making emotional connections at scale. more
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articleWinning the research revolution
Companies can understand their customers better, faster, and less expensively by doing four things. more
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articleA new way to measure word-of-mouth marketing
Assessing its impact as well as its volume will help companies take better advantage of buzz. more on the McKinsey Quarterly site
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articleVideo: Google CPG thought series
Boosting returns on your marketing ROI depends on pinpointing where you can really influence purchase decisions See the video on Google's CPG blog
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articleWe’re all marketers now
Engaging customers today requires commitment from the entire company—and a redefined marketing organization. more
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The Modern Consumer: How to differentiate products for the Baby Boomers
The internet has upended how consumers engage with brands. more
