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videoVideo: Building a “Digital Factory” culture
BARCELONA - Patrick Hoffstetter, chief digital officer of Renault, describes the challenges of building a “Digital Factory” at Renault. more
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videoVideo: Three lessons of successful digital marketing
Robert Tas, managing director and head of digital marketing at JP Morgan Chase, describes what the keys to success are. more
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videoVideo: The art of the possible: Turning Big Data into retail growth
Retail executives, not technologists, need to set the Big Data agenda. more
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articleSolving the CEO Social Media Riddle
Social media needs to be an integral part of a broader strategy to build consumer trust, a critical issue for corporations and executives today. more
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articleEngaging boards on the future of marketing
At many companies, the whole organization is becoming more responsible for customer engagement. A few are extending this thinking to the boardroom. more
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videoVideo: The value of big data and advanced analytics
Advanced analytics helped increase demand generation at lower cost, explains Matt Jauchius, CMO of insurance company Nationwide. more
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videoVideo: Connecting marketing to the organization
Matt Jauchius, CMO of insurance company Nationwide, describes how he used advanced analytics to help relationships with three groups within the organization: IT, finance, and business unit leaders. more
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videoVideo: Speed and agility – the new requirements of marketing
For decision making to be fast, Matt Jauchius, CMO of insurance company Nationwide, explains how a set of capabilities needs to be centralized while still empowering edge units that interact with customers. more
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articleSix social-media skills every leader needs
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. more
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videoVideo: Advanced analytics’ biggest issue: Talent
The CMO today needs to integrate the advanced analytics mindset into the marketing organization. more
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articleMajor bank, major digital transformation
BARCELONA – Robert Tas, managing director and head of digital marketing at JP Morgan Chase, and David Edelman, McKinsey partner, show why and how marketers have to be more systematic and disciplined about extracting value from every stage of the customer decision journey. more
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articlePresentation: Strategic reputation management in a digital world
STANFORD - McKinsey’s Betsy Holden explains how companies should actively manage their social media to bolster their reputation. more
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videoVideo: Social media’s big implications for companies
Corporations need to actively manage their entire social media portfolio in this world of massive transparency. more
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videoVideo: The key to Big Data is keeping it simple
Reducing the complexity of big data to simple guidelines can help sales leaders drive growth. more
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articleThe modern marketer’s nemesis: “Shiny Object Syndrome”?
Organization, operations, IT systems, and analytics isn’t sexy work but can unlock millions of dollars of value. more
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videoVideo: Being a courageous sales leader
Sales leaders can boost growth by having the courage to make change happen. more
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videoVideo: Rebirth of the Salesman
The “old” sales person may no longer be relevant today, but sales leaders are critical in today’s digital and data-heavy environment. more
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videoVideo: Sales management at heart of business growth
The “art of the sale” lies in five proven strategies more
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videoVideo: Sales needs to work with marketing to find growth
Sales and marketing need to overcome traditional rivalries to find growth. more
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videoVideo: Training talent in emerging markets
Sales coaching is vital to sustaining growth in emerging markets more
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videoVideo: Investing in sales partners on the ground
Finding the right partners is critical to performing well in an emerging market more
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videoVideo: How one company expanded into an emerging market
Sales leaders need to win on a local level. more
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slideshowPresentation: Sales Growth – Five proven strategies from the world’s sales leaders
Sales Growth reveals the strategies and models of over 100 reputable sales leaders. more
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videoVideo: Three steps for breaking into emerging markets
Discovering what makes a market “tick” means getting on the ground. more
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videoVideo: Investing in trends – sales leaders’ secrets
Having confidence in an investment takes not only courage, but also a system of calculations to deliver positive returns. more
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videoVideo: How sales leaders prioritize trends
Sales leaders deliberately allocate a portion of resources to focusing on trends. more
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videoVideo: The power of sales coaching to drive growth
Front line managers are key in driving change in the performance of sales representatives. more
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videoVideo: Sales leaders find business growth in trends
Successful sales leaders can consistently spot and profit from long-term trends makes. more
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videoVideo: The Number One challenge marketers face
CMOs need to be better connected with the CEO and the rest of the C-suite more
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articleSales Growth: Five Proven Strategies from the World’s Sales Leaders
Our book focuses on what’s on every leader’s agenda in today's turbulent business climate: growth. more
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article
Social media in the C-Suite
Executives who want to understand what social media really means need to jump in. more
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articleKen Wach, Intuit: Connecting across a house of brands
In this interview, Ken Wach, the VP of Marketing for Intuit’s Small Business Unit, discusses how a decentralized organization manages the challenges of big data, social media, and relationships with IT. more
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videoVideo: CMOs have to manage complexity
Without a specific plan to engage with customers, CMOs are in danger of drowning in complexity. more
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videoVideo: CMO and IT
CMOs need to pay close attention to analytics, which means they need to work closely with CIOs. more
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videoVideo: CMOs can build better organizations
Marketing needs to actively network with the rest of the organization. more
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videoVideo: How to make better decisions
Marketing cannot succeed in a multichannel organization without active collaboration with other functions. more
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videoVideo: Determining marketing priorities
Marketing leaders need to work with the CEO to develop a consistent and effective customer experience. more
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articleHow technologies are extending the organization
Our fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising performance. more
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article
Sales Growth: Five Proven Strategies from the World’s Sales Leaders
Through interviews with 110 sales leaders from the world’s most successful B2B and B2C companies, the authors have uncovered the stories and innovative practices that drive growth more
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articleWe’re all marketers now
Engaging customers today requires commitment from the entire company—and a redefined marketing organization. more
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Who’s your brand’s editor-in-chief?
If you're a retailer and you're not generating a non-stop flow of customized, interactive content, the writing's on the wall: Publish or perish. more
