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articleName your price: The power of Big Data and analytics
A new generation of pricing and revenue management practices can lead to meaningful results quickly. more
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articleAltering the approach: Mobile operators and online consumers
Mobile network operators now have an excellent opportunity to draw on an expanding segment of online buyers as a source of growth and savings. more
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articleProfit paradox: Growing value and shrinking margins for mobile
Consumer communication patterns are evolving rapidly, driven by new devices and Internet heavyweights increasingly moving into the mobile arena. more
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articleOnline vs offline shopping boundaries disappear for the consumer
Brands will shift significant spend to promotions and other mobile communications to reach their customers. more
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articleRetailers: Mobile is for “serving” your users
Mobile is now the 24-7 concierge of the modern retail environment. But retailers still think of it as just another communications tool. more
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articleHoliday shopping trends: Making a list and checking-in twice
With the holiday season underway, retailers are experimenting with new ways to capture the imagination and attention of consumers. more
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articleBreakout pricing for the digital consumer
Companies need to move away from a channel-by-channel pricing to a practice that takes into account the value of an integrated multichannel experience for different client segments. more
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articleValue in an evolving multichannel world
Josh Leibowitz and Aaron Rettaliata jointly spoke at the National Retail Foundation annual convention about steps retailers can take to improve value perception and pricing execution in a multichannel world. more
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articleGetting to “the price is right”
Companies can increase profit margins significantly if they can just get granular enough with their pricing more
