-
videoVideo: Three ways to improve marketing return on investment
Optimizing marketing return on investment requires a clear understanding of what you want to measure – what does each element of the marketing mix bring to the bottom line? more
-
video
Video: Marketing at “clickspeed”
The ability to change elements of marketing rapidly, such as life cycles and pricing, has dramatically altered the retail marketing landscape. more
-
slideshowPresentation: Fashion growth city by city
Some 80 percent of top growth cities for total apparel sales by 2025 will be in emerging markets. Together, these cities will enlarge world apparel markets by an additional $100 billion. more
-
Infographic: Are you ready for the digital revolution?
The new customer decision journey has broad implications that ripple through every organization. more
-
videoVideo: Digital excellence in retail means getting it right everywhere
Just start, step by step, improving each element of the entire retail value chain through the depth of data now available. more
-
articleApplying advanced analytics in consumer companies
Big data and advanced analytics are already helping CPG companies make better and faster decisions in their day-to-day business. more
-
articleUnder the retail microscope: Seeing your customers for the first time
New advanced analytics techniques allow companies to understand customer value in a completely different way. more
-
Infographic: Five digital trends shaking up Europe
Europe’s second digital “big bang” is creating profound changes that companies need to adapt to if they want to grow. more
-
videoVideo: The hurdles to effective retail marketing
Multiple data touchpoints and interactions challenge today’s CMOs, especially those that succeeded through a judgmental approach. more
-
articleBeyond the hype: Capturing value from Big Data and advanced analytics
Consumer-facing companies must be able to gather and manage the right data, turn it into insights, and translate those insights into effective frontline action. more
-
articleThe coming era of ‘on-demand’ marketing
Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to prepare. more
-
articleFashion sense: Leading apparel companies are looking to cities for growth
The global economy is experiencing an unprecedented shift in shopping power toward emerging-market cities. more
-
Retail Marketing and Branding: Did you know?
Success in retail today requires business leaders to get the balance between science, art, and craft just right. more
-
videoVideo: Modern marketing: Science, art, craft
What makes companies stand out in a changing landscape is how well data, creative, and execution come together. more
-
videoVideo: Three critical capabilities marketing needs
Retailers need data, process agility, and innovation. more
-
articleWord of mouth: Social networking and online sales success in Brazil
Social networking is the number-one online activity among Brazilian iConsumers. more
-
slideshowPresentation: Building your own growth compass: Navigating growth across markets effectively
Are you thinking at a city level? more
-
articleE-journey: Digital marketing and “path to purchase”
Telecoms players need to focus on digital channels in their sales and marketing to reap both revenues and savings. more
-
videoVideo: The art of the possible: Turning Big Data into retail growth
Retail executives, not technologists, need to set the Big Data agenda. more
-
videoVideo: “Secret sauce” — Lessons from Amazon
Retailers who can figure out how to make places meaningful, convenient, and compelling experiences will be the ones that will win. more
-
articleUpward mobility: China’s premium car market
China’s boom in affluent consumers is translating into massive growth in luxury goods. more
-
videoVideo: Advanced analytics and the future of retail
BARCELONA – Alex Hoffman, Senior Director EMEA Consumer for PayPal, speaks about the changes sweeping through retail. more
-
articleQuiz: What is your customer intelligence quotient?
Take this quiz to see how well you understand consumer behavior. more
-
videoVideo: Becoming a successful multichannel retailer
Retailers who can figure out how to make places meaningful, convenient, and compelling experiences will be the ones that will win. more
-
videoVideo: Retail’s future: Go small to grow big
Retailers can find growth by getting much more granular to find opportunities for growth. more
-
slideshowPresentation: Digital luxury customer experience
While a number of leading brands have embraced digital, most companies still have not made digital a core part of their growth strategy. more
-
slideshowPresentation: Five trends in consumer behavior
As consumers rush to digital, retailers need to focus on five areas where they can find growth. more
-
articleGo beyond the usual suspects to find growth in emerging markets
Multinationals who want to identify the most promising growth opportunities need to go much broader and deeper. more
-
articleThe 400-billion-euro question: Where is French retail going?
French consumers seem to have reached a digital tipping point when it comes to going online. more
-
articleMobile shopping is much more than shopping
McKinsey partner David Edelman spoke recently at the National Retail Federation with Martine Reardon, from Macy’s, and Suzan Kereere from American Express about innovations in mobile shopping. more
-
articleOnline vs offline shopping boundaries disappear for the consumer
Brands will shift significant spend to promotions and other mobile communications to reach their customers. more
-
articleGoing mobile brings old ideas to life, in new ways
Mobile in the home, for video, and entertainment is going to create many new opportunities for a broad array of players. more
-
articleTo win the retail battle, think small in 2013
It’s time to get really granular to find growth. more
-
article
Retail Marketing and Branding: A definitive guide to maximizing ROI
Success in retail today requires business leaders to get the balance between science, art, and craft just right. more
-
articleRetailers: Mobile is for “serving” your users
Mobile is now the 24-7 concierge of the modern retail environment. But retailers still think of it as just another communications tool. more
-
articleHoliday shopping trends: Making a list and checking-in twice
With the holiday season underway, retailers are experimenting with new ways to capture the imagination and attention of consumers. more
-
articleTarget: Going Deep on Engagement
Target CMO, Jeff Jones, explains what it takes to build a meaningful multichannel experience for their customers. more
-
articleRetail 4.0: The future of retail grocery in a digital world
Grocery store consumers are defining the trends that will shape this new generation of sales growth. In response, stores are changing how they do business. more
-
articleDigital luxury experience 2012: From customer experience to impact
Many executives have underestimated the extent to which digital channels will drive growth in the luxury goods market in the next five year. more
-
articleGilt Groupe: Using big data, mobile, and social media to reinvent shopping
Gilt Groupe provides instant insider access to today’s top designer labels and has grown to a half billion in sales since its founding. Co-founder Alexis Maybank talks about how they did it more
-
articleKnow your customers wherever they are
Retailers often don’t know that a customer who hits many touchpoints is the same person. They should. more
-
articleAnatomy of a Consumer Decision Journey
Different consumers take different journeys to purchase. more
-
article3 phases of Consumer Decision Journey in action
Brands in the initial consideration set can be up to three times more likely to be purchased eventually than brands that aren’t in it. more
-
articleInfographic: Anatomy of a Smartphone Purchase
85 people from around the world track the process of buying a smart phone. Here's what the journey looked like. more
-
articleGlobal digital diaries: Buying a smartphone
We followed almost 100 consumers from eight markets (Brazil, Britain, China, France, Germany, Hong Kong, Japan and the US) as they went about buying a smart phone. more
-
articleAmazon’s Secret Sauce
Fanatical attention to customer needs and smart tech investments underpin e-commerce excellence and customer loyalty. more
-
articleHow to reach today’s “channel-surfing” customers
What does it really mean to be a multichannel retailer today? Companies need to focus on the details. more
-
articleMobile in Europe is growing: Are you ready?
Mobile network operators have an excellent opportunity to find growth and savings in the expanding segment of online buyers. more
-
articleThe future of brick & mortar retail in the digital era
The rapid change in shopping behavior is creating massive strains on brick & mortar retailers, who need to not just adapt but get ahead. more
-
articleHow is the American online consumer evolving?
Just a decade ago, online commerce was the exception. Now it is routine. Retailers must adapt and get ahead of the curve. more
-
articleGet in touch with customer touch points
Customers are demanding very different kinds of relationships with companies. Here are some ways to jump-start customer engagement across your organization. more
-
videoVideo: How one company expanded into an emerging market
Sales leaders need to win on a local level. more
-
articleSeven strategies to beat the retail apocalypse
Retailers need to understand and exploit their multichannel advantages if they want to survive in a digital world. more
-
articleSix strategies to win the mobile consumer showdown
Retailers need to focus on a specifically mobile strategy to win this new breed of customer more
-
article
Make a mobile offer your customers can’t refuse
Marketers need to integrate digital offers into their multichannel strategy if they want to maintain their relationships with their customers. more
-
articleFighting back: The next frontier for consumer electronics retailers
Consumers are buying electronic devices by the boatload—but retailers are not smiling. more
-
article
How retailers can win the mobile shopper turf war
Retailers need to focus on the right mobile tactics to reach the anywhere anytime consumer and combat "showrooming". more
-
articleThe trouble with travel distribution
It’s among the biggest e-commerce markets, and maybe its most turbulent. To compete, players must define their place in travel’s next wave more
-
articleWinning the consumer decision journey
Marketers need to understand the iterative and circular consumer decision journey so they reach consumers in the right place at the right time with the rightmessage. more
-
articleThe value proposition of multichannel retailing
Consumers love low prices, but retailers shouldn’t overlook the way shoppers perceive value online and in stores. more on the McKinsey Quarterly site
