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videoVideo: Knowing what you want from Big Data
Too few organizations systematically develop and test the business case for implementing a large-scale data transformation. more
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articleApplying advanced analytics in consumer companies
Big data and advanced analytics are already helping CPG companies make better and faster decisions in their day-to-day business. more
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articleUnder the retail microscope: Seeing your customers for the first time
New advanced analytics techniques allow companies to understand customer value in a completely different way. more
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videoVideo: Three lessons of successful digital marketing
Robert Tas, managing director and head of digital marketing at JP Morgan Chase, describes what the keys to success are. more
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videoVideo: Making data analytics work: Building a data-driven organization
Getting the most out of Big Data requires organizational design, people and processes. more
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articleBeyond the hype: Capturing value from Big Data and advanced analytics
Consumer-facing companies must be able to gather and manage the right data, turn it into insights, and translate those insights into effective frontline action. more
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articleFollow the customer decision journey if you want B2B sales to grow
B2B organizations must focus on the people and moments that matter so that marketing spend turns into real sales. more
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videoVideo: Modern marketing: Science, art, craft
What makes companies stand out in a changing landscape is how well data, creative, and execution come together. more
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articleUsing “Big Data” to optimize digital marketing
Companies have not yet reaped all the digital marketing benefits of “Big Data” and advanced analytics. more
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articleMarketing learns to speak the C-suite’s language
Jonathan Gordon, a McKinsey partner, talks about the future of marketing with Brian Solis, principal analyst at Altimeter Group. more
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articleNo need to wait for Big Data’s “promised land”
Start creating action plans for producing hundreds of models that generate revenue quickly. more
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articleCrunch time: Using Big Data to boost telco marketing capabilities
Breakthroughs in data storage and crunching power can transform the mountains of telco subscriber data into a marketing gold mine. more
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articleAdvanced analytics for better decisions
Matthew Jauchius, CMO, Nationwide Insurance, discusses what it takes to build an organization that can use advanced analytics to make better decisions and deliver value. more
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articleThe case for crafting a Big Data plan
By assembling the building blocks of data, analytical models, tools, and people, companies can formulate an integrated big data plan. more
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article5 steps to squeeze more ROI from your marketing
To keep up with today’s channel-surfing customer, marketers need to move beyond traditional Marketing Mix Modeling. more
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articleThe big change: Building Big Data and social DNA
Dion Hinchcliffe, Chief Strategy Officer for the Dachis Group, argues that companies that want to make the most of Big Data and social media have to make significant — and sometimes painful — changes. more
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articleHow media companies can boost ad revenues
Publishers can package their insights about their site visitors and deliver them as hot leads to advertisers. more
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articleDriving digital change
McKinsey partner David Edelman joined Beth Comstock, CMO and SVP of GE, Sanjay Gupta, CMO of Allstate, and Laura Desmond, CEO at Starcom MediaVest Group, on a panel at Adobe’s recent CMO Connect event. more
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videoVideo: The value of big data and advanced analytics
Advanced analytics helped increase demand generation at lower cost, explains Matt Jauchius, CMO of insurance company Nationwide. more
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videoVideo: Connecting marketing to the organization
Matt Jauchius, CMO of insurance company Nationwide, describes how he used advanced analytics to help relationships with three groups within the organization: IT, finance, and business unit leaders. more
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videoVideo: Speed and agility – the new requirements of marketing
For decision making to be fast, Matt Jauchius, CMO of insurance company Nationwide, explains how a set of capabilities needs to be centralized while still empowering edge units that interact with customers. more
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videoVideo: Advanced analytics: Three most important lessons
Matt Jauchius, CMO of insurance company Nationwide, explains what the three most critical lessons for him have been to drive and demonstrate growth. more
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videoVideo: Advanced marketing analytics and better decisions
Matt Jauchius, CMO of insurance company Nationwide, explains how advanced analytics helped the company make better allocation decisions to improve marketing return on investment (MROI) on millions of dollars. more
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articleNew news: Content providers and mobile media consumption
The hottest news story today is the media’s own struggle to reinvent itself online. more
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articleTo win the retail battle, think small in 2013
It’s time to get really granular to find growth. more
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videoVideo: Turning your marketing org into an advanced analytics org
Many talents now fit in marketing. Matt Jauchius, CMO of insurance company Nationwide, describes how to make it work. more
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articleMeet the ghost of marketing future: $200b for growth
Not that we’re comparing marketers to Scrooge, but the allegory of a crossroads from A Christmas Carol fits well with where marketing is today. more
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articleBig Data & Advanced Analytics: Success stories from the front lines
Companies that incorporate data into their operations show productivity rates much higher than those of their peers. more
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articleEight trends shaping digital marketing in the auto industry
Marketers need to shift digital marketing into overdrive to enable a new, highly effective, targeted, and “real-time” approach to customers. more
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articlePutting big data and advanced analytics to work
Companies must focus on the big decisions where better data and models will improve marketing return on investment (MROI) more
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articleGetting beyond the buzz: Is your social media working?
Companies need a Social GRP to measure and manage the business value of social media. more
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articleSteal that idea: 5 Smart ways presidential candidates mine Big Data
CMOs would do well to learn a thing or 5 from the campaigns about connecting the right message with the right people. more
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videoVideo: Sales growth is everywhere: Tapping micromarkets
Sales leaders need to go beyond broad data and report to find pockets of growth at the granular level. more
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videoVideo: Investing in trends – sales leaders’ secrets
Having confidence in an investment takes not only courage, but also a system of calculations to deliver positive returns. more
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article, McKinsey QuarterlyMeasuring marketing’s worth
You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks. more
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videoVideo: Measuring engagement — it’s about the sharing
The most valuable content is those pieces that your customers want to share. more
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article
The Superbowl ad show was the return on investment worth it
Marketers need to remember that their primary job is to drive customer behavior and sales. more
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article
Decision journeys, ROI and big data: What keeps CMOs up at night
David Court presented at Advertising Week on current consumer climate and how marketing plans need to employ “big data.” more
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videoVideo: Better CMO decisions require better metrics
Organizing a clear system of data collection and analysis can help understand where their spend is effective, and where it isn’t. more
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articleBranding in the digital age: You’re spending your money in all the wrong places
The internet has upended how consumers engage with brands. For marketers, the old way of doing business is unsustainable. more
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articleThe value proposition of multichannel retailing
Consumers love low prices, but retailers shouldn’t overlook the way shoppers perceive value online and in stores. more on the McKinsey Quarterly site
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articleA new way to measure word-of-mouth marketing
Assessing its impact as well as its volume will help companies take better advantage of buzz. more on the McKinsey Quarterly site
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articleVideo: Google CPG thought series
Boosting returns on your marketing ROI depends on pinpointing where you can really influence purchase decisions See the video on Google's CPG blog
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articleBeyond paid media: Marketing’s new vocabulary
Marketers need to change the way they allocate spending and organize operations. more on the McKinsey Quarterly site
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articleFour ways to get more from digital marketing
Companies that make the deep strategic, organizational, and operational shifts required can accelerate revenue growth. more on the McKinsey Quarterly site
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articleDo you know where your customers are?
Boosting returns on your marketing ROI depends on pinpointing where you can really influence purchase decisions. more
