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videoVideo: Managing B2B sales performance
McKinsey director Maryanne Hancock details how companies can maintain effective accountability of sales reps and manage performance across markets. more
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articleDriving the top line with technology: An interview with the CIO of Coca-Cola
Ed Steinike is reshaping his CIO role as The Coca-Cola Company accelerates its use of technology innovations in operations, marketing, and sales. more
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videoVideo: Advanced analytics’ biggest issue: Talent
The CMO today needs to integrate the advanced analytics mindset into the marketing organization. more
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articleThe Marketing Organization Of The Future
With radical forces reshaping the nature of marketing, it is up to organizations to adapt. more
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videoVideo: How companies use Big Data to drive growth
To take advantage of Big Data, companies have to put big data at the heart of their sales organization – from recruiting talent to processes. more
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videoVideo: Data: Building sales talent for data analytics
Analytics has to be a core capability of sales teams. more
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videoVideo: Training talent in emerging markets
Sales coaching is vital to sustaining growth in emerging markets more
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articleMobile money: Getting to scale in emerging markets
Financial services using mobile phones can fill a needed gap if providers can overcome initial hurdles. more
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article, interviewNew skills for a new age
Highlights from a speech during our recent Chief Marketing & Sales Officer Forum event in Paris. Read more
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articleThe war for digital talent is already here
Companies need new positions for “digital talent” to run your marketing. more
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videoVideo: The changing nature of agency-client relationships
Companies need to figure out which partners and agencies they need to work with to find talent and growth. more
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article
The art of selling
Reports of the death of the salesman have circulated since the first dotcom boom. But those reports miscast the critical importance sellers have in today's market. more on The Economist site
