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articleROI analytics for digital marketing
Media indicators adapted to the digital age, and backed by social media analytics, can help deliver value. more
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articleUsing “Big Data” to optimize digital marketing
Companies have not yet reaped all the digital marketing benefits of “Big Data” and advanced analytics. more
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articleCrunch time: Using Big Data to boost telco marketing capabilities
Breakthroughs in data storage and crunching power can transform the mountains of telco subscriber data into a marketing gold mine. more
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articleE-journey: Digital marketing and “path to purchase”
Telecoms players need to focus on digital channels in their sales and marketing to reap both revenues and savings. more
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articleHas the app economy peaked?
The app explosion has been a huge driver of the success of the smartphone. But people are becoming less willing to pay for those apps. more
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articleAltering the approach: Mobile operators and online consumers
Mobile network operators now have an excellent opportunity to draw on an expanding segment of online buyers as a source of growth and savings. more
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articleProfit paradox: Growing value and shrinking margins for mobile
Consumer communication patterns are evolving rapidly, driven by new devices and Internet heavyweights increasingly moving into the mobile arena. more
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articlePurchase portal: The Internet as the shopper’s tool
Companies can address new online buyer segments to tap a strategic source of growth and savings more
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articleGoing mobile brings old ideas to life, in new ways
Mobile in the home, for video, and entertainment is going to create many new opportunities for a broad array of players. more
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articleUnderstanding the African digital consumer
Urban Africans are increasingly sophisticated when it comes to the Internet, creating new opportunities for telecom companies to explore. more
